CREASE PERIODICAL II
Editorial / Layout / Production
Founder, Editor, Art Director
Doing my best to follow my publishing schedule as a biannual, Issue II came out just about six months after the launch of the first.
There were a lot of lessons I learned from Crease's debut, like the ins and outs of a typical business including the trademarking process, setting up an LLC, production management and everything else that comes with complications of establishing a media brand.
So for Issue II I was a little more equipped with the skills to make a better product and for the most part, and I was proud of what came of it. It featured 108 pages of photography, artwork and stories including features on a Spanish hockey league, peanuts creator and avid hockey player Charles M. Schulz, illustrations and comics by Dave Kloc and Spencer Ramsey, a story about race and gender equality with the first professional black female player Blake Bolden, growing up with hockey in the American South, hockey's purest form captured in the mountains of B.C. on 35mm film, the dark side of brain trauma, depression and suicide and more.
The distribution and demand was much higher with this issue, opening a lot of doors and leads to future stories. Unfortunately the magazine landed in the largest retailers just as Covid-19 forced the closure of most all of them for months on end. Still, the appreciation for the product is growing and as stores are opening, we are continuing to see sales at an incredibly successful rate.
Building on an Idea
The Magazine
After all the insight from the first issue, I knew I needed to step up the elements of design, and the overall look and feel of the product itself. Since my stories held a little more weight in this issue, I worked to evolve the quality and readability using extensive research, and good ol' trial and error.
Thinking Digitally
Applications
I made some design tweaks on my site in preparation for the new issue, as well as laying the groundwork to start publishing past articles from the magazine digitally. Although I was against giving away the content online initially, I decided I needed to have some features available in order to generate SEO and give a taste of what was inside the physical product.
I also expanded on my social media storytelling by giving more of a glimpse into the content with carousel imagery and stories sequences.
Printed postcard included in all online orders.
